#2903 - TBT: Santa's Secretary Sees Seasonal Surge

Profitable Growth of a Holiday Side Hustle

A side hustle focused on personalized letters from Santa has seen remarkable growth, with revenues increasing significantly from the initial $1,000 earned in the first year to over $25,000 during the last holiday season. The surge in popularity can be attributed to the pandemic, which motivated families to seek ways to maintain holiday traditions and joy for their children. To meet the growing demand, the business not only expanded its offerings to include video messages and gifts from the North Pole but also saw a surprising increase in adult orders, as grown children and couples sought to recreate the magic of receiving personalized letters. The founder has adapted to this growth by investing in technology and hiring seasonal help to streamline operations, ensuring a smoother experience during peak times.