
#2903 - TBT: Santa's Secretary Sees Seasonal Surge
Side Hustle School
Transforming Holiday Cheer: The Growth of a Seasonal Side Hustle
This chapter explores the growth of a seasonal side hustle that evolved from a modest $1,000 venture to a lucrative business generating over $25,000 during the holidays. The speaker details the challenges and new offerings that emerged due to a surge in demand for personalized letters from Santa, especially among adults seeking festive joy.
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