How I Built This with Guy Raz

HIBT Lab! Nas Company: Nuseir Yassin

Apr 6, 2023

Nuseir Yassin, the mastermind behind Nas Daily, shares his incredible journey from a comfortable tech job to traveling the world and creating powerful, one-minute videos for 1,000 days. He opens up about the challenges of navigating his Palestinian identity and the mission to spotlight positivity amidst adversity. Nuseir discusses his ambition to build Nas Company, which raised $23 million to foster community through content creation. He also delves into ethical dilemmas in content and the future of creative entrepreneurship.

44:07

Episode guests

Nuseir Yassin

Highlights

AI Chapters

Episode notes

How to Make a One Minute Video

02:38

The Importance of Scale in Building a Technology Company

00:55

The Future of Content Creation: Can Everyone Be A Content Creator?

01:34

The Power of Anger

02:25

Intro

4min

Navigating Identity and Aspirations

4min

From Frustration to Creation

6min

A Journey of Self-Discovery Through Daily Videos

3min

The Relentless Pursuit of Content

5min

From Content Creator to Entrepreneur

17min

The Future of Content Creation

6min

Building an Interconnected Brand Ecosystem

4min

In 2016, Nuseir Yassin quit his cushy tech job to embark on a journey around the globe. The idea was simple: post a one-minute video every day for 1,000 days to show the world from his perspective.

The execution, of course, was much more challenging...

This week on How I Built This Lab, Nuseir recaps his experience building a worldwide following as the creator behind Nas Daily, and how Nas Company has since raised $23 million to build content creation services and software that bring people together. Plus, how Nuseir navigates the self-doubt tied to his Palestinian identity, and why he chooses to spotlight positive stories from around the world.

This episode was produced by Sam Paulson and edited by John Isabella, with music by Sam Paulson and Ramtin Arablouei. Our audio engineer was Neal Rauch.

You can follow HIBT on Twitter & Instagram, and email us at hibt@id.wondery.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.