'Making Veganism Mainstream' Interview with Henry Frith & Ian Theasby from BOSH! / Episode 74

This week's podcast is supported by our friends over at Nuzest. You can get 20% off their amazing vegan protein. Visit https://nuzest.us/pbn20 to get money off your first order. Joining us on the podcast today are Henry Firth & Ian Theasby, co-founders of BOSH! – the vegan platform that has changed how people think about vegan food showing the world how easy plant-based cooking can be. From two mates from Sheffield to a global sensation, dubbed the Bosh! Boys or “the vegan Ant and Dec”, the duo is as close to vegan superstars as you can get. Since launching their first video in June 2016, which received 3.5 million views in the first week alone, they have taken the plant-based world by storm with delicious and easy-to-follow recipe videos and cookbooks. In 2018, their chart-topping signature cookbook BOSH! Became the first vegan cookbook to rise to number 1 in the Sunday Times bestseller chart and since then they have published several cookbooks that further aim to demystify plant-based eating, share inventive recipes, and show how easy and delicious it can be to eat plants. Ian credits a New Year’s resolution for the life-changing decision to go vegetarian and then vegan. Henry’s journey, similarly, transformed him overnight from an avid meat-eater to a vegan with a personal mission of demonstrating the life-changing effects of plant-based eating and its global impact on reducing climate change. Henry and Ian are a home-taught cook and have always been big foodies, but what really sets them apart is their personal approach and their great passion for making a meaningful difference. Today the BOSH! platform keeps on growing and reaches millions of people online each month. From launching an online sensation reaching more than half a billion people in their first year to becoming the most-viewed and most-loved plant-based recipe channel, BOSH! is a platform for social good that stands for making a difference in the world through a plant-based revolution one delicious meal at a time. I am so excited to welcome Henry and Ian today on the podcast and learn more about the spectacular journey of BOSH! Find out more about bosh! On their website: https://www.bosh.tv Buy Bosh! On a budget https://amzn.to/3msIfKL Buy Speedy Bosh! - https://amzn.to/3EqDzeM Buy Bosh! Healthy Vegan - https://amzn.to/32wqKlS The PBN Podcast is presented and produced by Robbie Lockie. Edited by Phil Marriott Researched by Antonia Georgieva. Social Media Manager Giuseppe Federici. Show Notes 00:00:00 Nuzest Promo 00:05:00 The start of Henry and Ian’s vegan journey 00:10:48 The stigma of meat being “manly” and the changing attitudes of men embracing veganism 00:15:40 The conversation of mental health and dealing with challenges 00:18:24 The importance of exercise for mental health 00:20:08 The ‘a-ha’ moment / realising business success 00:24:08 How Henry and Ian are perceived by the public 00:25:00 How to avoid conflict in a business partnership 00:27:38 Deciding on which areas of the business to put your energy 00:29:48 The Bosh! Ready-meals 00:32:50 Favourites in the Bosh! product range 00:34:15 The development of filming recipes - from a mysterious “pair of hands” to familiar faces 00:39:51 The creative process - where the inspiration comes from 00:41:58 Deciding on the most effective social media platform to push the Bosh! message 00:44:00 The book range 00:48:00 Stranded on a desert island