EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
EP 264: The Go-Giver Influencer w/Bob Burg
Apr 25, 2018
Bob Burg, author of 'The Go-Giver Influencer', joins the show to discuss his new book and the power of giving. He shares his 5 secrets of genuine influence and explains how having a giving heart can lead to more sales. The podcast also explores the importance of offering value in marketing and finding common ground in communication.
45:52
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Providing value to others is the most financially profitable way of conducting business, building trust, likability, and influence.
- Respectful communication, even with those who disagree, creates an environment for productive debates and discussions, leading to more influence and persuasion.
Deep dives
The Importance of Focusing on Giving instead of Getting
The podcast episode explores the concept of shifting our focus from getting to giving in order to achieve success. It emphasizes that providing value to others is not only a pleasant way of conducting business, but also the most financially profitable way. By constantly and consistently providing value to others, we can build trust, likability, and influence. It is highlighted that being influential requires mastering our emotions, stepping into the other person's shoes, setting the proper frame, communicating with tact and empathy, and letting go of the need to always be right.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
