S22EP03: Be Remarkable

10 snips

Jan 11, 2024

The podcast explores the challenges faced by high performers and the loneliness that comes with success. They discuss the importance of humility and genuine connections in building a word-of-mouth business. They also introduce Transition Excellence, a community for high level leaders in coaching and consulting. The podcast covers the significance of structure and creativity in coaching, as well as leveraging word of mouth strategies and creating mastermind groups to build a word of mouth business.

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ANECDOTE

Fighting Self-Limiting Beliefs

Oven humorously doubts her place among high performers, revealing self-limiting beliefs common in successful people.
Rich immediately records to capture this moment showing how many fight their own limitations unconsciously.

INSIGHT

Success Can Feel Isolating

Success can bring isolation and impostor feelings despite external respect.
Being the most interesting person in the room often signals you are in the wrong room.

ADVICE

Grow Through Relationships & Networks

Build your business one relationship and experience at a time with masterclasses and participation in other communities.
Leverage your former network genuinely before seeking broader marketing channels.

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A client of mine runs a multi-million-dollar business. She’s respected by everyone in her field, yet she once said to me, “I could do this with my eyes closed. I want something more.”
And then she went on, “I’m not lonely, but I’m very alone. There’s no one else I dare share this with but you.”

One challenge of being a high performer is that you can be surrounded by people whose only mission is to say “yes” to you, who want to make you feel good, or say what they think you need to hear.

Oh this was fun! You see, in this top 10 episode, I start to chat to Ervine before we hit record and she makes a little joke about me mistaking her for a high-performer. I immediately ask if I can start recording because I want to illustrate something important.

Marianne Williamson captured it in her poem: "Our deepest fear is not that we are weak. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us."

Too often, I see leaders fighting for their limitations. And that's always when I jump in.

Ervine is a fascinating woman with a background in high-level sales. She has had a successful career that was built one relationship at a time. When I ask her how many coaching clients she wants, she is a little surprised to realize that it is no more than 12 clients a year.

In this episode you'll hear me break down 5 of the top ways to build a word-of-mouth business. Masterclasses, other people's communities, former networks, referrals and creating your own community.

When you are remarkable, it literally means that people remark about you. They talk about you when you are not there. That is the platinum standard for any business. Listen in as I teach you how to make your business remarkable, too.

Enjoy!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules