In this episode of Barber's Brief, hosts Vassilis Douros and Marc Binkley express their excitement for the upcoming Cannes festival while discussing significant marketing news.

They delve into Airbnb's leadership changes and strategic shifts, Tesla's declining sales and media perception, and their preparations for Cannes, including interviews with industry leaders.

They also share insights from the TUDUM marketing symposium and highlight Heineken's innovative global recruiting campaign.

Enjoy the episode!

Follow our updates here: ⁠⁠

https://www.linkedin.com/company/sleeping-barber/⁠⁠

https://www.sleepingbarber.ca

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:00 - Excitement for Cannes and Introduction to Barber's Brief

02:44 - Airbnb's Leadership Changes and New Direction

05:23 - Tesla's Sales Decline and Media Influence

07:59 - Preparations for Cannes and Upcoming Interviews

10:36 - Insights from Netflix's Marketing Symposium

18:28 - Heineken's Innovative Campaign: Pub Succession

Episode Takeaways

Airbnb is shifting focus beyond home bookings.

Leadership changes at Airbnb aim to enhance guest experiences.

Tesla's sales decline may be influenced by media perception.

Consumer research is crucial for brand success.

Cannes festival is a melting pot of marketing thought leaders.

The Tadum symposium showcased Netflix's evolving ad tech.

Heineken's campaign connects pub owners globally.

Marketing strategies must adapt to changing consumer interests.

The importance of personalized content in advertising.

Live events are becoming integral to streaming platforms.

Links:

Airbnb’s Leadership Shake-Up - https://www.msn.com/en-us/travel/news/rebecca-van-dyck-joins-airbnb-as-cmo-amid-strategic-shift/ar-AA1Gawb9Tesla's Registrations Down 90% - https://www.cbc.ca/news/canada/tesla-registrations-quebec-1.7547483Ad of the week: Heineken “Pub Succession” - https://www.youtube.com/watch?v=GStBV-Js15A

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