Speaker Spotlight | Bob Sherwin, Vice President of Marketing, Wayfair

Feb 1, 2021

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Welcome to the The Voice of Retail , I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada.

In the heat of the pandemic, furniture experienced a massive boom in demand since everyone wanted to freshen up their homes. Today we’re joined by Bob Sherwin, head of North America marketing at Wayfair, who gives us a glimpse of what it was like dealing with such a massive increase in demand in such a short timeframe, plus thoughts on what comes next

And I think, you know, we're gonna see shifts in demand patterns. There's gonna be some things that stick in COVID hopefully, people continue to enjoy their homes, you know, as they have been during COVID as they've been forced to, but I think there's going to be a lot more like surges in demand, you know, to higher levels for for going out to eat in different, you know social activities and things like that

Make sure to tune into his presentation at CommerceNext, where he will be discussing measurement and attribution strategies to inform your marketing efforts. Let’s listen in now to Bob's two starts, one stop advice for retailers heading into 2021

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Today’s podcast is one of the last in a series of CommerceNext episodes that featured some the fantastic speakers taking the virtual stage January 20, 27th and still yet to come on February 3rd with snapshot insights into how they dealt with online /eCommerce in the first year of the COVID era and lessons learned for the future. You can learn more and register for CommerceNext here.

Thanks for tuning into today’s episode of The Voice of Retail. Be sure to subscribe to the podcast so you don’t miss out on the latest episodes, industry news, and insights. If you enjoyed this episode please consider leaving a rating and review, as it really helps us grow so that we can continue getting amazing guests on the show.

I’m your host Michael LeBlanc, President of M.E. LeBlanc & Company, and if you’re looking for more content, or want to chat follow me on LinkedIn, or visit my website meleblanc.co!

Until next time, stay safe and have a great week!

The Voice of Retail podcast is presented by Hale, a performance marketing partner trusted by brands like ASICS, Saje, and Orangetheory to scale with focus and impact.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.