634: Lice Killing Brush Raises $2.2M Pre-Sale, Retail For $20 Bucks to Kill Lice with No Chemicals with CEO David Tavor

David Tavor. He has more than 20 years of experience as a general manager and founder of Biotech Pharmaceutical and Medical Device Company. He served as a fighter pilot and a commander in the Israeli Air Force and retired with the rank of a colonel. Mr. Tavor holds an MA degree in political science and national defense studies and MBA studies.

Famous Five:

• Favorite Book? – Born to Life
• What CEO do you follow? – Steve Jobs
• Favorite online tool? — David's common sense
• Do you get 8 hours of sleep?— About 3 or 4
• If you could let your 20-year old self, know one thing, what would it be? – "Lean on yourself"

Time Stamped Show Notes:

• 01:15 – Nathan introduces David to the show
• 02:04 – ParaSonic develops an ultra-sonic bomb that destroys lice and lice eggs
• 03:39 – ParaSonic developed a comb that treats lice in just one stroke of the comb
  • 03:50 – The clinical trial was just completed and it was a success
• 04:52 – ParaSonic started in 2014
  • 05:08 – The company was established within a technological incubator
  • 05:16 – The incubator has 23% equity
  • 05:45 – The incubator had put in $600K
• 05:51 – ParaSonic has raised an additional $1.6M
  • 05:56 – ParaSonic is also in the process of raising $2M
  • 06:28 – The rounds are equity rounds
• 07:28 – David's wife, Dana, is also part of the company
• 08:11 – ParaSonic has 5 team members who are mostly engineers
• 08:46 – The comb is going to be an over-the-counter product
• 09:05 – There will be 3 types of combs
  • 09:25 – The comb's bristles are disposable
• 10:17 – David is also a chairman of 2 other companies
  • 10:46 – One company developed a toothbrush where you can see your plaque through an app while you're brushing
• 12:17 – David is a freelancer for Colgate
• 13:30 – The Famous Five

3 Key Points:

1. Developing a product in an industry that you are already familiar with is best for you.
2. Consumers will believe in your product when you use the product yourself.
3. Trust and lean on yourself.

Resources Mentioned:

• The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• Organifi – The juice was Nathan's life saver during his trip in Southeast Asia
• Klipfolio – Track your business performance across all departments for FREE
• Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible– Nathan uses Audible when he's driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Freshbooks – Nathan doesn't waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW

Show Notes provided by Mallard Creatives