DTC Podcast
Ep 405: Navigating Email Landmines + Bot Click Clarification | AKNF
May 17, 2024
JoGo, Retention Director at Pilothouse.co, discusses email marketing strategies with Eric. They cover bot click management, Klaviyo features, and tips for improving email deliverability and engagement. Topics include spam complaints, segmentation, and monitoring inbox placement. The conversation provides valuable insights for optimizing email campaigns.
22:52
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Podcast summary created with Snipd AI
Quick takeaways
- Utilize Klaviyo's bot click exclusion feature for managing questionable clicks in email campaigns, but be aware of potential limitations in data accuracy and impact on good clicks.
- Email marketing's complexities, including spam complaint management and engagement strategies, require a careful approach to navigate potential pitfalls and maintain list health.
Deep dives
Use Bot Click Exclusion for Inclusions, Not Exclusions
Clavio has introduced the bot click exclusion feature to remove questionable clicks, similar to the Apple privacy open option for removing questionable opens. It is essential to understand that the data may take time to update, and using this feature for exclusions might not remove all good clicks. By focusing on inclusions instead of exclusions and considering various engagement actions like checkout starts for segmentation, you can avoid impacting your engaged segments negatively.
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