019: Deep-Dive into Search Marketing With Award Winning Search Maven Barry Schwartz

Deep-Dive into Search Marketing with Award Winning Search Maven Barry Schwartz    Welcome to episode 19 of The Marketing Umbrella. In this quite useful episode Itamar sits down with Barry Schwartz and they discuss all things related to search and search engine marketing.  Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry Schwartz is also the founder of the Search Engine Roundtable and has covered search for over 17 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. Barry is always at the forefront of the latest news and trends in search. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year."   Here is what to expect on this week’s show: ●    Barry’s background and how he started by making websites for local businesses in the 90’s to become an expert in search marketing. ●    A look into the specifics of localized searching and how this affects the way your business comes up in searches. ●    How to get started if you’re an agency working with a small business who is looking to begin investing in digital marketing (PPC vs SEO). ●    How is voice (Alexa, Siri) affecting the search landscape? ●    Different tactics agencies can use when selling search services so as to effectively differentiate themselves. ●    Should you make guarantees when selling your search services to a new client, knowing that Google can change the way they operate at any time? ●    What to know about personalization within search and how it could affect your marketing campaigns.          ●    Are there any new developments within Google that agencies should be aware of? ●    Is Google the best search engine?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Links Mentioned: rustybrick.com YouTube.com/rustybrick http://www.barryschwartz.org/. Connect with Barry: Twitter: https://twitter.com/rustybrick YouTube: https://www.youtube.com/user/rustybrick Facebook: https://www.facebook.com/barryschwartz LinkedIn: https://www.linkedin.com/in/rustybrick/ Learn more about your ad choices. Visit megaphone.fm/adchoices