You are working long hours. Hustling and grinding to build your pipeline. Have limited money in the bank. Questioning if you will be able to build a business and make it happen. Then a few years later, private equity knocks on your door and says..."Here is $30M dollars to help scale your company". What do you do?

In this episode, G - the CEO and Founder of Lemlist discusses why he turned down $30M in funding by bootstrapping his way to becoming a unicorn, in a category where there are some big players with deep pockets. 

Tune in as G talks about his journey so far and how he used his marketing capability and cold email to create a $100M company. But don't be fooled, his journey hasn't all been smooth sailing, so turn up the volume on this great episode with lots of learning for every sales professional who is trying to master the art of selling and be the best they can be. 

Connect with G. https://www.linkedin.com/in/-g-/

Connect with Luigi https://www.linkedin.com/in/luigiprestinenzi/ 

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.