two & a half gamers Ad placements & Ad monetization trends in Mobile Games - September 2024
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/f8Zdk64GVT8
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Introduction
02:48 Experiences at Tokyo Game Show
05:52 Ad Placements in Mobile Gaming
06:47 Introduction to Game Trends
12:31 Exploring Game Monetization Strategies
18:19 The Rise of Ultra Casual Games
25:58 Innovative Gameplay Mechanics
33:14 Future Insights
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Ad placements are crucial for monetization in mobile games.
User acquisition is increasingly influencing game design.
Rewarded ads are becoming a standard feature in gameplay.
Ultra casual games are gaining popularity due to their accessibility.
Innovative monetization techniques are emerging in the gaming industry.
Hiding content behind ads is a growing trend.
The gaming industry is seeing a shift towards subscription models.
User engagement strategies are evolving with new technologies.
Mobile gaming is becoming more competitive with innovative designs.
The future of mobile gaming looks promising with new trends.
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Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes