LEADING BRANDS® — Wavebreak Podcast The BF/CM Email & SMS Strategy That Generated $1.75M In A Week with Dylan Kelley
Your host, Dylan Kelley, shares the secrets he’s learned after running massively successful Black Friday/Cyber Monday campaigns for dozens of brands over the past 5 years.
In this episode you’ll learn:
- The Black Friday/Cyber Monday email strategy that generated $1.75M in a single week—including the complementary SMS strategy.
- Exactly when to launch your holiday sales during Q4. Hint: earlier than you think.
- How to handle shipping deadlines for 2021 without driving your customers crazy.
Dylan Kelley is Founder and CEO at Wavebreak, the email & SMS agency for high-growth DTC brands.
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Sponsored by Klaviyo
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.