Car Dealership Guy Podcast A $250M Vision to Transform the Auto Retail Landscape | Brian MacDonald, CEO of CDK Global
Welcome to the Car Dealership Guy Podcast. In this episode, I’m joined by Brian MacDonald, CEO of CDK Global. We explore why he’s betting $250M on a major shift in automotive retail, the winners and losers as service department trends evolve, and his prediction for a wave of dealership acquisitions this year—and much more.
This episode of the Car Dealership Guy Podcast is brought to you by:
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2. Kenect - The platform auto dealers are using to gather reviews, generate leads, and improve their online reputation, all powered by AI. – Visit @ https://www.kenect.com/
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Topics:
00:00: Intro
00:57 How can dealers harness the power of social media?
02:25 How did CDK handle its cyberattack and recovery?
03:34 How is the automotive industry shifting towards electrification?
04:49 What trends are driving dealer consolidation?
05:31 What is the current economic outlook, and how is it affecting consumer behavior?
08:18 How is CDK demonstrating its commitment to innovation?
09:18 What role does AI play in dealership operations?
16:05 How can the car-buying experience be improved?
24:31 What challenges and innovations exist in F&I?
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