This was recorded 14 October 2017. Edwin K. Morris is the president and founder of Pioneer Knowledge Services which produces this educational program, “Because you Need to Know," It is part of the mission to educate and bring awareness around knowledge management. Sharon Myers is the content marketing manager at Cutco, located in Olean, NY. She is also the owner of SMA Consulting Services where she has worked with companies and non-profit institutions in the areas of marketing, communications, branding, public relations and fundraising. Sharon has served as the director of admissions communications for St. Bonaventure University, as the executive director of development and marketing at Archbishop Walsh Academy & Southern Tier Catholic School, as the executive director of marketing and communications at Houghton College and the director of communications at St. Joseph’s Collegiate Institute. Prior to moving into the Olean area, she worked internationally as the academic director of the European School of Economics in Milan, Italy and as the direct marketing executive for the World Wide Fund for Nature in the United Kingdom. Sharon started her career in the arts at the Indianapolis Opera Company (IN), interned at the Guthrie Theatre (Minneapolis, MN), worked as the subscriptions manager at GeVa Theatre (Rochester, NY) and started the Downstairs Cabaret Theatre (Rochester, NY) with two colleagues. Sharon currently serves on the board of directors for the Cattaraugus Region Community Foundation and on the alumni board of trustees for Butler University. She is a member of the Public Relations Society of America, Leadership Cattaraugus class of 2013 and graduate of the Lasallian Leadership Institute. She received her bachelor’s degree in arts administration / voice principal from Butler University and her MBA in International Management from the University of London.