Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#675 - Zero to $3M: Her Amazon Seller Story

Jun 17, 2025

Amina Solohova, an Amazon seller who transformed from a newbie in 2019 into a powerhouse with projected sales of $3 million, shares her remarkable journey. From studying international relations in St. Petersburg to thriving in e-commerce, she emphasizes the power of community and resilience. Amina details her strategies for mastering PPC in competitive niches and navigating regional challenges, including localization techniques that optimize listings for various European markets. Her story illustrates how determination and effective tools can lead to success.

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ANECDOTE

Amazon Dream Inspires Amina

Amina discovered Amazon selling in 2018-2019 through a story of a Ukrainian who started on the platform.
The simplicity of ordering from China and private labeling impressed her and motivated to start.

ANECDOTE

First Product Failure

Amina's first product was a silicone case for AirPods which she describes as a bad product.
The initial investment was about $500, and she handled advertising herself without hiring specialists.

ANECDOTE

Account Suspension Experience

Amina's Amazon account was suspended due to inadvertent trademark infringement.
She successfully reinstated the account by communicating with Amazon and promising compliance.

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In this episode, we talked to a seller who began as a newbie on Amazon, asking questions in the Helium 10 Facebook group way back in 2019, and is now on pace to make $3 million in sales this year.

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if you could transform from a complete novice to a $3 million Amazon seller within a few years? Join us as Amina Solohova, a vibrant member of the Helium 10 members Facebook community, unveils her incredible journey from an international relations student in St Petersburg to a thriving entrepreneur navigating the bustling world of e-commerce. With stops in Thailand, Spain, and now Ireland, Amina shares how her relentless pursuit of a fulfilling career led her to Amazon, despite having no background in business. Listen to learn how community involvement and determination can propel you to unprecedented heights.

Amina’s story isn't just about selling products; it’s about mastering strategies and tools that ensure success in competitive markets. Together with her husband, she’s managed to maintain a healthy profit margin, even in Europe’s challenging market landscape. She opens up about the pivotal role Helium 10 has played in streamlining her operations and how they’ve effectively handled PPC and product design. Plus, she gives us a glimpse of her ambitious expansion plans, which include potential ventures onto platforms like TikTok Shop and launching in new markets across the US and Europe.

But that’s not all—experience the camaraderie and local flavor as Amina recounts hosting a memorable meetup with Irish sellers. As she anticipates breaking sales records and invites us to future discussions on her ongoing success, Amina’s insights become a beacon for aspiring Amazon sellers. This episode is not just a testament to innovation and resilience in e-commerce; it's an invitation to embrace the power of community and the endless possibilities it offers.

In episode 675 of the Serious Sellers Podcast, Bradley and Amina discuss:

00:00 - From Newbie to $3 Million Seller
01:07 - Helium 10 Community Engagement Yields Amazon Success
13:13 - Optimizing Amazon Sales and Strategies
13:51 - Utilizing Facebook Groups for Amazon Sellers
17:35 - Expanding Business to Europe and Online
22:59 - Localizing Amazon Listings for Higher Conversion
23:30 - Global Amazon Seller Strategies
26:32 - Keywords in Amazon Sponsored Brand Targeting
32:05 - Importance of Native-Sounding Listings
34:17 - Ireland Meetup and Future Plans