The Roofing Operating System Podcast: America’s Top-Rated Podcast for Roofing Software & Scalable Growth #10 - The Real Roofing Sales Game: Melvyn Scofield’s No-BS Approach to Closing Deals
Unfiltered Sales Tactics. Real Conversations. Results That Close.
In this no-BS episode of The Roofing Operating System Podcast, host Nick Peret (Founder of Better Boss) welcomes Melvyn D. Scofield, also known as Your Iowa Roof Guy, for a brutally honest conversation about what really works in roofing sales today.
From objection handling and video messaging to leveraging CRM tools, AI, and LinkedIn personal branding—Melvyn brings the energy, the strategy, and the receipts.
If you’re tired of generic advice, and you want a real playbook to increase close rates, protect margins, and build a brand people remember, this episode delivers.
💡 What You’ll Learn in This Episode:✅ How to build trust fast with video-based sales messaging
✅ Why selling value (not price) wins more—and bigger—deals
✅ The secret to defining and attracting your ideal clients
✅ How to turn LinkedIn into a referral & reputation machine
✅ What role CRMs + AI play in real sales team performance
✅ Where roofing sales is heading—and how to stay ahead of it
00:05 Meet Melvyn Scofield – Real Talk on Roofing Sales
01:41 Creating Buyer Profiles That Convert
04:29 Selling on Margin vs. Price
13:23 Detail-Driven Sales Tactics That Work
23:09 Why Video = Faster Trust = Better Closing
33:13 Warm Calls & Education-First Follow-Up
34:33 LinkedIn Strategies for Roofing Pros
42:15 The Personal Brand Effect in Contracting
46:52 AI Tools + CRM for Sales Efficiency
51:34 Where Roofing Sales Is Going in 2025
01:03:15 Melvyn’s No-Fluff Final Advice
Better Boss — The Operating System for Roofing Contractors Who Want to Sell With Precision, Automate Follow-Up, and Scale Without Drama.
📅 Want to 3X Your Close Rate?Book your FREE Roofing Growth Audit and get a custom playbook to streamline your tech stack, tighten your follow-up, and close more jobs—faster.
👉 https://mybetterboss.ai/free-roofing-growth-audit
🔗 LinkedIn – Melvyn D. Scofield
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💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.
If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.
👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.
Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.
Until next time—build better, lead stronger, and scale like a boss.