In this insightful episode of Building the Premier Accounting Firm, host Roger Knecht sits down with acclaimed ghostwriter Michael Levin to explore the transformative power of writing in establishing thought leadership and driving business success. Whether you’re an entrepreneur, professional, or simply someone with a story to tell, this conversation is packed with valuable insights on how to leverage writing to differentiate yourself and elevate your career.

Key Highlights:

Introduction to Thought Leadership:
- Michael explains the power of writing a book to establish oneself as a thought leader in any industry.
- Differentiating from competitors by showcasing unique insights and expertise.
Role of Ghostwriters:
- Ghostwriters assist individuals who have valuable ideas but lack writing confidence.
- Michael recounts his transition from law to ghostwriting, underscoring the entrepreneurial potential and skill development in the field.
Importance of Storytelling:
- Making complex topics relatable through storytelling.
- Addressing readers’ concerns to create impactful and engaging content.
Benefits for Professionals:
- Professionals, especially in competitive fields like accounting, can use books to stand out, justify higher fees, and avoid commoditization.
- Books help in enhancing visibility and client referrals, as illustrated by the example of a co-author’s increased client acquisition.
Critique of Traditional Publishing:
- Traditional publishing often favors established figures.
- Independent publishing offers greater control and profit margins.
- Platforms like Amazon are recommended for their credibility and ease of distribution.
Efficient Material Gathering:
- Using interviews to collect material.
- Emphasis on concise and impactful content that meets readers’ needs.
- Strategies like transcribing interviews into chapters streamline the writing process.
Overcoming Imposter Syndrome:
- Recognizing and embracing one’s unique message.
- Encouraging professionals to realize the authority they already possess.
Business Skills and Mentorship:
- The significance of developing business skills.
- Mentorship and the importance of outlining processes for clients.
- Levin’s journey from lawyer to author highlights the clarity and growth gained through writing.

Conclusion: Writing a book is a powerful tool for professionals to establish thought leadership, enhance business success, and differentiate themselves in their field. Through insightful discussion and practical advice, Michael Levin provides a roadmap for leveraging writing to achieve greater visibility and client engagement.

Sponsors:

Universal Accounting Center

Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

Offers:

Check out Michael’s resources

AdvisorGhost.com and BestEarningAuthor.com.

Learn what it is you can do to become an author, leveraging your expertise to market your services effectively and get the clients you deserve. This is a webinar you don’t want to miss. Learn from Mike Capuzzi what a Shook is and how you can use it to position yourself as the Premier Accounting Firm in your area. This is a must-see presentation so get ready to take some great notes.

Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. These are a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today:

“Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – This is a how-to guide on how to turn around a struggling business into a more sustainable model. Each chapter focuses on a crucial aspect of the turnaround process - from cash flow management to strategies for improving revenue. This book will teach you everything you need to become a turnaround expert for small businesses.
“in the BLACK, nine principles to make your business profitable” – Nine Principles to Make Your Business Profitable – Discover what you need to know to run the premier accounting firm and get paid what you are worth in this book, by the same author as Red to Black – CPA Allen B. Bostrom. Bostrom teaches the three major functions of business (marketing, production and accounting) as well as strategies for maximizing profitability for your clients by creating actionable plans to implement the nine principles.
“Your Strategic Accountant” - Understand the 3 Core Accounting Services you should offer as you run your business. help your clients understand which numbers they need to know to make more informed business decisions.
“Your Profit & Growth Expert” - Your business is an asset. You should know its value and understand how to maximize it. Beginning with the end in mind helps you work ON your business to build a company you can leave so that it can continue to exist in your absence or build wealth as you retire and enjoy the time, freedom, and life you want and deserve.

In addition to becoming an author, see what you can do to follow the Turnkey Business plan for accounting professionals. After more than 40 years we’ve identified the best practices of successful accountants and this is a presentation we are happy to share. Check it out and see what you can do to be in business for yourself but not by yourself with Universal Accounting Center. It’s here you can become a:

Next, join a group of like-minded professionals within the accounting community. Stay up-to-date on current topics and trends and see what you can do to also give back, participating in relevant conversations as they relate to offering quality accounting services and building your bookkeeping, accounting & tax business.

The Accounting & Bookkeeping Tips Facebook Group
The Universal Accounting Fanpage
Topical Newsletters:

Lastly, get your Business Score to see what you can do to work ON your business and have the Premier Accounting Firm. Join over 70,000 business owners and get your score on the 8 Factors That Drive Your Company’s Value.

For Additional FREE Resources for accounting professionals check out this collection HERE!

Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss.

Remember this, Accounting Success IS Universal.

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For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

Episode 30: Beth Dunn, HubSpot - UX Writing and Full-Stack Content Design at HubSpot