Why Text Messaging Works Better Than E-mail ft. Chris Brisson

Learn how text messaging can transform your business communication and close more deals

Are you missing out on connecting with 88% of your prospects simply because they never open your emails? In my conversation with Chris Brisson, we uncover why text messaging has become an essential communication tool that many businesses overlook. Chris reveals how implementing text messaging strategically throughout your customer lifecycle can dramatically improve lead engagement, reduce no-shows, and strengthen client relationships without additional costs or effort.

I'm thrilled to bring you this conversation with Chris Brisson, a long-time friend and three-time Inc. 5000 founder who has been innovating in the messaging space since 2010. As founder of Sales Message, Chris has helped countless businesses implement effective text messaging strategies that feel natural and human. His upcoming book "Textize Your Business" provides a framework that any size company can use to leverage conversational messaging. After this episode, I'm confident you'll be including text messaging in your overall marketing strategy.

Guest: Chris Brisson Guest bio:  CEO and Co-Founder of Salesmsg

KEY TAKEAWAYS:

• Text messaging has a 98% open rate compared to email's much lower open rate of 12-20%.
• Businesses need to get approved by carriers to use text messaging, which involves a simple compliance process that takes about 6.5 minutes.
• Nearly half (45%) of people prefer texting businesses rather than calling them.
• Text messaging helps engage leads quickly while they're interested, qualify them, and ensure they show up for appointments.
• Text messaging can be used throughout the customer lifecycle - from generating leads to getting reviews and referrals.
• Adding text messaging to existing business processes without changing anything else can increase results by 5-15%.

Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.

The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.

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