The Morning Brief How AI is Rewriting Cinema Part 2
Aug 28, 2025
Artificial Intelligence is transforming filmmaking, pushing beyond editing to scripting and directing. Acclaimed director Shakun Batra discusses creating AI-driven car chases and reimagining workflows, leading to more accessible storytelling. The conversation dives into ethical concerns like authorship and data ownership, questioning if AI can truly capture the essence of human storytelling. With AI democratizing creativity, filmmakers are exploring new horizons while maintaining the vital human touch in the art of making films.
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Client Chose AI Over A Real Set
- Shakun built an on-set commercial shot and then recreated the same shot in AI, and the client preferred the AI version.
- That moment convinced him AI could save time and resources and merited deeper exploration.
Car Chase As An AI Stress Test
- Shakun chose a car chase as a test because it bundles many costly set needs and showcases cinematic tools.
- He planned an Imagine series of short experiments to test varied AI-driven ideas between one and two minutes.
Scale Without Budget Limits
- AI removes budget caps so imagination need not be constrained by production cost.
- Scale becomes accessible, but storytelling intention remains the core measure of a film's value.