The Power of Big Bets

A big bet represents a bold, concerted effort to address significant challenges rather than merely aiming for incremental improvements. This approach involves three essential actions: discovering new ideas or technologies, forming unlikely partnerships, and rigorously measuring outcomes. For example, the Rockefeller Foundation's response to COVID-19 showcases a big bet mindset, as they mobilized to significantly increase testing availability in the U.S., moving from 23 tests per million to nearly 30 million weekly within a year. By establishing strong alliances and focusing on measurable results, large-scale change is not only achievable but can also inspire collective action against pressing issues.