

#204 Why Earning More Isn’t the Cure for Underearning
Joetta Johnson returns with Rick Kahler to dive deep into the emotional and subconscious roots of underearning. Sharing her personal transformation and the development of her “Earning Power” program, Joetta unpacks how limiting beliefs, especially those rooted in authority figures, time scarcity, and undervaluing oneself, can sabotage financial progress, even after income increases. She challenges the hustle narrative, emphasizing that true earning power includes the capacity to hold, not just generate, money. Through tools like hypnosis and time-mapping, Joetta helps clients rewire the subconscious mind to support sustainable financial growth. Her work bridges self-worth, wealth accumulation, and the emotional healing necessary to break free from old money patterns.
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A podcast that blends the nuts and bolts of financial advice with the emotions that drive our money decisions.
Join Rick Kahler, CFP®, CFT™, as he blends practical financial wisdom with the emotional insights that shape our choices. Discover how financial therapy can help you make money decisions that truly align with your values..