This Is Why Your Videos Don’t Get Views

7 snips

Nov 4, 2025

Sean Cannell, a content strategist and YouTube expert, joins Ryan Pineda to discuss the secrets to standing out on YouTube in 2025. They emphasize the importance of rigor, split-testing thumbnails, and optimizing viewer retention to break through the noise. Sean shares his impactful hook formula—Attention, Authority, Agenda—along with tips for quickly establishing trust with new viewers. They explore how fresh, research-driven content consistently outshines recycled ideas and recommend strategic hires to elevate creative efforts.

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INSIGHT

Rigor Beats Random Uploads

Winning on YouTube today requires a higher level of rigor than casual 'record-and-upload' creators use.
Top creators split-test, optimize beginnings, and obsess over audience retention to outperform lazy competitors.

ADVICE

Delegate A Single Content Architect

Delegate content architecture to an expert who crafts hooks, titles, and angles instead of doing it all yourself.
Hire a great editor who treats editing as art and packages episodes with chapters and viewer-focused structure.

ADVICE

Hook Formula: Attention → Authority → Agenda

Use the hook formula: attention, authority, agenda in the opening lines to stop scrolls and open loops.
Quickly prove credibility with specific numbers or experience and outline what's coming to sustain viewers.

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Winning on YouTube in 2025 isn’t about luck, it’s about rigor. Gary Vee said it best: the creators dominating right now are split-testing 100 thumbnails, cutting the fluff, and obsessing over audience retention. Sean Cannell and Ryan Pineda break down why lazy, “record-and-upload” creators are getting crushed and how only the top 10% who treat content like a science are breaking through.

They reveal the hook formula (Attention → Authority → Agenda), explain how to build trust fast, and show why fresh, researched information always outperforms recycled ideas. From Ken McElroy’s data-driven real estate content to Neil Patel’s “new beats copycat” strategy, this conversation is a masterclass in how to win in a crowded creator economy and how one strategic hire can change everything.

Learn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/

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Want to grow your business and network with elite entrepreneurs on world-class golf courses? Apply now to join Mastermind19 – Ryan Pineda’s private golf mastermind for high-level founders and dealmakers. www.mastermind19.com
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About Ryan Pineda:

Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.

Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing.

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