Do This, NOT That: Marketing Tips with Jay Schwedelson Ep. 273- EVENTS are Changing! w/Event Industry LEGEND - Dahlia El Gazzar 🧠- Stop Pleasing the C-Suite and Focus on Your Audience!
In this insightful episode of Do This, Not That, Jay Schwedelson sits down with Dahlia El Gazzar, a trailblazer in the events industry, to delve into the evolving landscape of event planning. They explore innovative strategies for enhancing events, ensuring they resonate with today’s audiences and leave lasting impressions.
=================================================================
Key Discussion Points:
(02:01) Dahlia's unique entry into the events industry through organizing a camel race
(04:58) The crucial role of addressing stakeholder desires in event planning
(06:08) Urging event organizers to revamp their approaches for 2025
(09:14) Tips for reimagining traditional event formats
(11:37) Strategies for crafting unforgettable event experiences
(13:30) Finding the right mix of content, networking, and engagement at events
(14:26) Dahlia’s habit of evaluating every event she attends
(16:28) Ways to engage with Dahlia’s innovative event strategies
=================================================================
Guest Bio:
Dahlia El Gazzar, known as the "fairy godmother" of the events industry, boasts a dynamic background, from staging camel races to orchestrating major corporate events. Her agency, Dahlia Plus, focuses on pushing the boundaries of conventional event planning, prioritizing memorable experiences and deep connections. As a strategic adviser, Dahlia influences various prominent events, continuously redefining industry standards and enhancing attendee engagement.
=================================================================
Check out our FREE + VIRTUAL EVENTS! ->
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.
In The Loyalty Program Optimization Guide you will learn:
- Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
- Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
- Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.
Get the FREE Guide today and create better loyalty programs that drive revenue and engagement: