Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 273- EVENTS are Changing! w/Event Industry LEGEND - Dahlia El Gazzar 🧠- Stop Pleasing the C-Suite and Focus on Your Audience!
In this insightful episode of Do This, Not That, Jay Schwedelson sits down with Dahlia El Gazzar, a trailblazer in the events industry, to delve into the evolving landscape of event planning. They explore innovative strategies for enhancing events, ensuring they resonate with today’s audiences and leave lasting impressions.
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Key Discussion Points:
(02:01) Dahlia's unique entry into the events industry through organizing a camel race
(04:58) The crucial role of addressing stakeholder desires in event planning
(06:08) Urging event organizers to revamp their approaches for 2025
(09:14) Tips for reimagining traditional event formats
(11:37) Strategies for crafting unforgettable event experiences
(13:30) Finding the right mix of content, networking, and engagement at events
(14:26) Dahlia’s habit of evaluating every event she attends
(16:28) Ways to engage with Dahlia’s innovative event strategies
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Guest Bio:
Dahlia El Gazzar, known as the "fairy godmother" of the events industry, boasts a dynamic background, from staging camel races to orchestrating major corporate events. Her agency, Dahlia Plus, focuses on pushing the boundaries of conventional event planning, prioritizing memorable experiences and deep connections. As a strategic adviser, Dahlia influences various prominent events, continuously redefining industry standards and enhancing attendee engagement.
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MASSIVE thank you to our Sponsor, Marigold!!
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