Creating Interactive Product Demos that Convert: Insights from Joseph Lee, CEO of Supademo

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In this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Joseph Lee, CEO and co-founder of Supademo, an innovative platform that transforms how businesses showcase their products. Joseph shares how Supademo is helping companies move beyond traditional screen recordings by offering interactive, step-by-step product demos that are easier to create, update, and scale. This conversation is a must-listen for entrepreneurs, sales leaders, and customer success professionals looking to improve product communication and user onboarding.

Revolutionizing the Demo Experience with Interactivity and Speed

Joseph Lee designed Supademo to solve a widespread problem: traditional product demos—often in the form of long-form videos—are time-consuming to produce, difficult to edit, and quickly become outdated. Supademo offers a better solution.

With Supademo, users can record a product walkthrough using a desktop app or Chrome extension, automatically generating an interactive demo with annotations. These guided demos allow viewers to engage with the product at their own pace. They can explore features in context—without the friction of watching a full video or sitting through a live walkthrough.

Beyond just ease of use, Supademo makes it simple to localize demos in different languages, update content on the fly, and embed them across platforms like help centers, email campaigns, or websites. From pre-sales enablement to post-sale customer education, the platform is flexible enough to support growth at every stage.

Joseph also emphasized that Supademo was designed with scalability in mind. The platform offers a generous free tier and scales into enterprise-grade plans, making it a great fit for both individual founders and large customer success or sales teams.

About Joseph Lee

Joseph Lee is the CEO and co-founder of Supademo, a platform transforming how businesses engage with prospects and customers through interactive product demos. A seasoned entrepreneur and product builder, Joseph is passionate about empowering teams to communicate product value clearly and effectively—without needing design or engineering expertise. Based in New York City, Joseph is also an avid basketball player and brings the same energy and teamwork mindset to both the court and the founder journey.

About Supademo

Supademo is a no-code platform that helps teams create interactive, guided product demos in minutes. Unlike traditional video recordings, Supademos are clickable, trackable, and easy to maintain. Built for sales enablement, customer onboarding, and internal training, Supademo enhances engagement while dramatically reducing production time. Its intuitive tools make it accessible for everyone—no design or technical skills required.

Links Mentioned in this Episode:

• Supademo Website
• Joseph Lee on LinkedIn

Key Episode Highlights:

• Traditional Demos vs. Supademo: Why static video walkthroughs are outdated—and how interactive demos improve engagement and clarity.
• Use Cases Across the Funnel: From sales and onboarding to training and support, Supademo serves teams throughout the customer journey.
• Fast, Flexible, and Scalable: How Supademo helps users create and maintain demos faster than traditional tools.
• Joseph’s Founder Perspective: What led Joseph to build Supademo and why clarity in communication became his north star.
• Try Before You Buy: Supademo’s free tier makes it easy to start experimenting with demo creation—no credit card required.

Conclusion

Joseph Lee’s approach to product communication is a breath of fresh air for teams tired of clunky video tools and static documentation. Supademo offers a lightweight, intuitive platform for showcasing products with clarity, precision, and interactivity—exactly what today’s users expect. Whether you're looking to close more deals, improve onboarding, or scale support, interactive demos can become one of your most powerful assets.

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