

INSURANCE BROKER, INDY REAL ESTATE BROKER, AND 20 YEAR REAL ESTATE AGENT COACH. Interview: Willie Miranda & Kevin Kauffman
Willie Miranda has more than 27 years of experience in the real estate and insurance industry. He and his team have sold well over 8,000 homes for over a billion and a half dollars in real estate sales. Willie’s business belief lies in a Back to Basics service-based business model.
Back to Basics
Employ the Power of the Personal Note. Meet new people. Treat people how you want to be treated. Serve your clients well. Be active in your community. Be a good consultant and friend - before, during, and after the transaction.
The Importance of Always Learning
In the Real Estate Industry, there are two types of agents: Transactional and Relational, aka the Career Agent.
The Career (Relational) Agent is always learning, wants to create a database, wants the Repeat & Referral business, seeks additional education and training, applies Personal Development training to better serve clients. The Career/Relational Agent is always Green and Growing knowing that the bigger the database, the more successful you will be.
The Transactional Agent is Ripe & Rotten, always chasing the next shiny new object for a shortcut, burns out, comes in and out of the industry, doesn’t know their numbers.
KEVIN: I think we are in a pivotal moment in our industry, with the disruptions in the business and the growth of iBuying companies, where you have to be all in one way or the other – you cannot do a little of both. Being a Relational Agent will keep us in the business for the long run.
WILLIE: Yes, back to basics with people who like and trust you.
Willie has learned from giants in the Real Estate industry: Craig Proctor, Brian Buffini, and Tom Ferry who teach different fundamental business principles that can be applied to most any business.
Willie Miranda’s BIO
Willie Miranda has more than 27 years of experience in the real estate and insurance industry. Willie and his team have sold well over 8,000 homes for over a billion and a half dollars in real estate sales. Willie has worked with hundreds of real estate agents across North America; helping market and promote their real estate services to their clients, through the use of better marketing communications and systems. Under his leadership, several real estate agents and brokers have grown their personal relationships with their clients. This resulted in a more profitable repeat and referral business for those that have followed Willie’s referral and real estate systems. Willie is the broker and owner of Miranda Real Estate Group, Inc., an award-winning real estate brokerage headquartered in Clifton Park, New York and a member of Leading Real Estate Companies of the World. Call Willie direct at 518-376-1073 or via email at wmiranda@mrgteam.com.
Links to contact Willie or take advantage of his free training:
https://www.facebook.com/RealEstateSuccessBlueprint/
https://www.amazon.com/Your-Kicked-Real-Estate-Business-ebook/dp/B0170PWNE8 - free resources in the back of the book