The Thriving Coaches Podcast #141 - Attracting Clients: The Missing Piece
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Jun 20, 2025 Explore the intriguing dynamics of client motivation as coaches learn to connect with what truly matters to potential clients. A captivating metaphor involving mice and cheese illustrates the balance between desires and fears. Discover key strategies for identifying client needs and creating engaging offers that resonate. Gain insights into how to build trust and comfort, essential for nurturing relationships. Perfect for coaches curious about why some prospects hesitate to commit!
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Clients Are Like Mice
- Potential clients, like mice, move towards what they desire and away from what they fear.
- Understanding both "cheese" (what they want) and "cats" (what they avoid) is crucial for coaches.
Focus on Cheese and Cats
- Identify the "cheese" for your client by offering solutions or goals they seek.
- Remove barriers by understanding what potential clients fear to make connecting easier.
Career Change Article Example
- Jamie used a career change article to attract people searching for solutions.
- Offering a free guide helped convert interest into action by providing perceived value.