270 | Formulas with Chalene Johnson

Oct 5, 2020

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“Hey, can you tell me the exact formula that I need to put together to have a number one infomercial?” Listen, as Cayla and her guest Chalene Johnson discuss all things health, family, business, and what is currently working on social media. So buckle up, get your journal out and get ready to take notes as you learn from this episode of the Mommy Millionaire podcast.

Chalene is a world-renowned motivational speaker with over thirty years as a health expert. She is a New York Times best-selling author, health and lifestyle expert, and top health podcaster with over 20 million downloads of her show. Tens of millions of people around the world have transformed their bodies and their lives with her help. Chalene holds the Guinness Book of World Records for having started the most fitness videos.

Listen as Chalene shares how her mindset has evolved, how it is sometimes necessary to make sacrifices in work, but your kids should never have to sacrifice. Chalene believes that social media is a distraction and that being a mompreneur is freaking hard. Cayla and Chalene discuss when it’s time to help do the things you hate doing around the house and how important it is to free up some of your time to spend with your family.

Chalene discusses some formulas she uses to hire a team, up-level, and how to put together an email. Chalene shares that doing paid challenges instead of free will have a much bigger conversion rate and give you the funding to advertise.

Cayla and Chalene speak about her Phase it Up program, a daily accountability coaching program with easy to follow meal plans designed for women who want permanent weight loss.

In This Episode:

[05:37] Welcome to the show, Chalene!
[06:07] Chalene gives a rundown of her last thirty years in business.
[09:07] Listen as Chalene discusses the word pivot and having the permission to evolve.
[10:42] Chalene shares how her mindset has evolved and how she keeps it all together.
[12:54] Cayla speaks about getting her start in network marketing and being a workaholic.
[14:30] Chalene says that you have to make sacrifices, but she doesn’t believe that your kids should have to sacrifice.
[16:20] The distractions are the addiction to social media.
[17:09] Being a mompreneur is freaking hard!
[18:05] What do you say to the woman who has a non-supportive spouse, no help, no money to hire help, and I don’t know how to stop comparing myself?
[21:18] Pick the thing you hate doing and outsource it.
[24:27] What has been your biggest aha or secret sauce?
[25:49] Listen as Chalene shares the formula for building a thoroughbred team.
[28:00] Chalene believes in hiring for culture first and skills second.
[30:23] Chalene shares how she knows what to do next to uplevel.
[33:18] If there is an opportunity to do something, even if you are not passionate about it, do it well, set it, and forget it.
[36:27] Chalene shares her take on family photography.
[39:28] Look at the total people you are following and find your lifers.
[41:27] Chalene shares her formula for putting together an email.
[43:21] When you do a small paid challenge instead of doing something for free, your conversion rate will be better.
[45:14] When you have a paid challenge, you have the funding to advertise.
[46:03] Chalene talks about her Phase it Up program and why should people invest in it.
[48:34] Chalene shares one action to take if you are committed to growth.
[51:24] Thank you for being on the show!

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