In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the year” feel in your marketing.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Integrate the Holiday Seasons into your Marketing Campaign
00:37 – Have a holiday calendar
00:53 – Google “Holiday Campaigns” to know what others are doing
01:05 – Offer discounts and promotions
02:10 – Make sure you have your products in stock
02:43 – Promote holiday campaigns in advance
03:44 – Set partnerships and promotions beforehand
04:43 – Have upsells and downsells to maximize profit per user
05:22 – Use contests for holidays
05:35 – KingSumo is one contest platforms you can use
06:09 – Put countdown timers like PlusThis in the emails to set the urgency
06:47 – That’s it for today’s episode!

3 Key Points:

Discuss with your team what you can offer for the holiday seasons.
Make sure your inventory is fully stocked BEFORE the holiday promotion begins.
Discounts and promotions during holidays is a SURE and effective way to sell.

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