797: Selling Cannabis-Compliant Properties with Dana Wallace of 420 Estates

Want to really set your real estate services apart from other offerings in your market? Find the right niche! That’s what Dana Wallace of 420 Estates did, and it’s been great for her business. On today’s show, Dana shares how she transitioned away from traditional real estate sales to service clients in need of cannabis-compliant properties. After explaining how she positioned herself as the expert on cannabis compliance in real estate, Dana offers advice to agents looking to find a niche of their own.

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