What the sales gurus WON'T teach you | Kevin Casey | Ep 104

Every Guru's got to make money, so they'll make it as complex as possible and keep it all behind a paywall - Kevin Casey is changing the game. A man of the people. In his 5 star book (Un)Selling he breaks the fourth wall. Buyers are afraid of salespeople. Salespeople are afraid of other salespeople. What a mess. Kevin Casey understands your sales anxiety. In 2012, he was on the verge of closing the biggest sale of his life. Or so he thought… But when he accidentally pressed the “mute” button instead of hanging up, he heard the truth. The people who were singing his praises thirty seconds before were no trash-talking like a bunch of schoolyard bullies as they revealed their true intentions to pump Kevin for information and use it to save a few bucks with another agency. His heart sank as he realised the harsh truth: He had wasted most of his sales life chasing lies, not leads. Over the next eight years, Kevin used that lesson as fuel to discover a better way to sell—without the hustle, grinding, nagging, chasing, and trickery. Inside, Kevin unveils 14 (un)conventional principles that contradict traditional sales training and even your natural instincts. Using the Zero Pressure Sales Sequence, you’ll embrace the art of the opposite to make selling more comfortable and predictable. If this idea intrigues you, I invite you to set out on a journey where selling won’t seem like selling at all. Check out Kevin here - https://www.linkedin.com/in/unselling/ Buy (UN)selling here - https://www.amazon.co.uk/selling-conventional-principles-anxiety-increase/dp/1739028813 🚀 Subscribe for more WHAM content! 🎙 Podcast 👉 Spotify https://open.spotify.com/show/5kb8P6IFvvl5Mr1YWDKnfm?si=ae0e25723f4341c8&utm_medium=share&utm_source=linktree 👉 Apple Music https://podcasts.apple.com/gb/podcast/we-have-a-meeting/id1609651289 👉Amazon https://music.amazon.com/podcasts/75dfadd4-55d6-4119-a9ef-04fc6ebfb874/we-have-a-meeting NEED HELP WITH SALES? 🤝 Work with us! https://www.wehaveameeting.com 📈 Sales Training https://www.wehaveameeting.com/coaching-club/ 💥 Client Testimonial https://youtu.be/N6TtHFqCkA8 WHO IS WHAM? We Have a Meeting (WHAM) is an all-encompassing sales agency that specialises in generating new business for companies, but how boring does that sound? We launched in the Summer of 2021, with a list of company numbers and a mobile phone. After (enough) years in the sales world, our Founder spotted the gap between problems and solutions, and businesses that were sufferably aware that they had only 1 of the 2. He was crafty, our Founder. He thought “Let’s build a bridge!” Not for people to get over their issues and move on, but to close that gap between problems and solutions, so that everyone can unite and live harmoniously. So, think of WHAM as a bridge. It could be sturdy like the Golden Gate Bridge, or like the rickety one off I’m a Celeb. Either way, problems need solving and we can help with that. If you can’t build a bridge in-house, get over it or get in touch!