Small Business Pivots Scaling a Small Business Without Losing Your Freedom | Adrienne Wilkerson
What does it really take to grow a small business from two people in a tiny Alaska office to a 30-person, multi-state digital marketing agency?
In this episode of Small Business Pivots, host Michael Morrison interviews Adrienne Wilkerson, co-founder and CEO of Beacon Media + Marketing, a nationwide digital agency specializing in mental health and addiction recovery marketing. Adrienne opens up about the struggles of entrepreneurship—burnout, hiring mistakes, and control issues—and how she learned to scale by defining roles, building systems, and hiring for culture.
You’ll discover:
- How to scale your small business without losing your freedom
- Why defining roles (instead of people) helps break growth bottlenecks
- The importance of constructive conflict and tough conversations as a leader
- How systems and SOPs actually increase creativity instead of stifling it
- The latest shifts in digital marketing: why AI is the new gatekeeper, how to adapt with Generative Engine Optimization (GEO), and why social media ads now outperform Google Ads
If you’ve ever felt stuck in the grind, overwhelmed by employees, or unsure how to pivot when the market changes, this conversation is packed with practical strategies and encouragement to help you push through the “messy middle” of business ownership—and build a company that lasts.
Adrienne Wilkerson: Co-Founder & CEO of Beacon Media + Marketing
Website: https://www.beaconmm.com/
LinkedIn: https://www.linkedin.com/in/adriennewilkerson/
Facebook: https://www.facebook.com/beaconmm
Instagram: https://www.instagram.com/beaconmm/
YouTube: https://www.youtube.com/c/BeaconMediaMarketing
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