Y Combinator Startup Podcast How to Talk to Users with Gustaf Alströmer | Startup School
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Dec 20, 2022 Gustaf Alströmer, a Group Partner at Y Combinator and former product leader at Airbnb, shares invaluable insights on user engagement. He reveals the complexities of talking to users and provides non-obvious techniques for gathering honest feedback. Gustaf discusses the importance of early communication with potential customers for shaping product development. He also emphasizes effective strategies for conducting user interviews that focus on truly understanding user needs, helping to create a successful minimum viable product.
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Chesky's Airbnb Experiment
- Brian Chesky, Airbnb's CEO, lived in Airbnbs to connect with hosts.
- This direct interaction provided invaluable feedback.
Finding Diverse Users
- Interview users outside your network for honest feedback.
- Explore LinkedIn, Reddit, Slack, Discord, and in-person events.
Effective Interviewing Techniques
- Conduct user interviews via video call, phone, or in-person.
- Build rapport and avoid introducing your idea too early.