The Scott Scheper Podcast
The Art of Madness
Sep 13, 2023
The podcast discusses the importance of writing, copywriting, and the art of opening with madness. They also explore creating a vision of freedom through madness stories in storytelling.
10:08
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Quick takeaways
- The act of writing is the act of thinking, allowing for the development and refinement of ideas.
- Opening writing pieces with madness creates intrigue, captivates the audience, and paints a picture of desired lifestyle or vision.
Deep dives
The Act of Writing and Developing Thoughts
The podcast episode emphasizes that writing is a process that involves developing thoughts and ideas. The speaker shares that they often start writing without a clear outline or direction, but through the process of writing, rewriting, and editing, their thoughts evolve and take shape. They highlight that the act of writing is the act of thinking and that the process of writing allows for the development and refinement of ideas. The episode suggests that writers should not be discouraged by a lack of clarity at the beginning, as the act of writing itself helps to shape and clarify thoughts.
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