Seven Figure Agency Podcast with Josh Nelson Scaling to Seven Figures: The Journey of Will Hanke and His Niche Agency Success
Dec 1, 2023
Digital marketing pioneer Will Hanke discusses his journey from a generalist approach to finding success in a niche market. Topics include transitioning to a niche agency, window treatment program options and the value of direct mail, overcoming plateaus, client retention strategies, high touch communication, joint ventures, and running ads as an owner operator.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Transitioning to a Niche Agency
01:52 • 8min
Window Treatment Program Options and the Value of Direct Mail
10:01 • 5min
Finding a Niche and Overcoming Plateaus
15:06 • 5min
Client Retention Strategies and Onboarding Process for a Seven Figure Agency
20:17 • 4min
High Touch Communication and Quick Wins
24:27 • 16min
The Importance of Joint Ventures and Consistency
40:09 • 5min
Running Ads as an Owner Operator: The Role of Niche Agencies and the Importance of Negative Keywords
45:06 • 3min