Building a global community of super fans with Ben Lang - Head of Community @ Notion
Oct 17, 2023
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Ben Lang, Head of Community @ Notion, talks about channeling the energy of product-fans, being creative with your community, the significance of templates and self-organized groups, the value of ambassador and student programs, managing a diverse community, and the importance of shared interests and values in brand communities.
Notion has a wide range of templates that provide inspiration and guidance for different use cases, making it easy for users to get started and create tools and workflows.
Notion's community of self-organized groups and individuals has helped the company reach a broader audience, gain more exposure, and generate interest through incentivized sharing and promotion.
Deep dives
Notion: A Versatile Product for Building and Organizing
Notion is a versatile product that allows users to build wikis, create documents, manage projects, and more. It provides a centralized platform for creating tools and workflows for various purposes. With its template gallery, users can quickly get started by downloading or duplicating predefined templates. Templates have been a valuable resource for both new and existing users, providing inspiration and guidance for different use cases. Notion's ease of use and quick setup time make it a popular choice for disseminating information within communities.
The Notion Community: Empowering People to Connect and Self-Organize
Notion has taken a unique approach to community building, empowering individuals to connect, self-organize, and build communities around Notion. The company has cultivated hundreds of communities and groups run by community members themselves. Notion has established programs like the ambassador program and campus leader program to support and enable community growth. These programs connect, educate, and provide resources for community leaders and advocates. The Notion community has played a crucial role in the company's distribution efforts, helping to spread the word about Notion and reach a broader audience.
The Value and Impact of Notion's Community
Notion's community has provided significant value to the company in several ways. The distributed nature of the community has helped Notion gain more exposure and reach. By incentivizing community members to share and promote Notion, the company expands its user base and generates more interest. Additionally, the community contributes to the learning and teaching ecosystem around Notion. Notion users can become certified consultants and agencies, offering services like training and template creation. This diverse ecosystem brings value to both Notion users and the company, as users learn and expand their usage while spreading the word about Notion's capabilities.
Clare chats to Ben Lang Head of Community Notion - a productivity app that have super-fans all over the word.
Clare and Ben talk about how to channel the energy and enthusiasm of product-fans to create even more value for your business and how being creative with your community will help you stand out from the crowd.
This episode of Bunch is sponsored by KOOS.io . Brands that focus on engaging stakeholders generate a self-sustaining cycle of growth and loyalty. KOOS is a community reward and motivation tool to fuel community-led growth through virtual shares that grow inline with the company's performance. Check them out!
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