7min chapter

Bunch - The art of community-driven growth cover image

Building a global community of super fans with Ben Lang - Head of Community @ Notion

Bunch - The art of community-driven growth

CHAPTER

The Importance of Shared Interests and Values in Brand Communities

This chapter explores the significance of understanding shared interests and values among community members to foster genuine connections in brand communities. The guest shares their personal experience and highlights successful communities that thrived due to the presence of shared interests and values.

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