

Changing the STR Furnishings Game: A Chat with Minoan CEO Marc Hostovsky
In this episode of The STR Data Lab, Jamie Lane sits down with Marc Hostovsky, CEO and founder of Minoan, to talk about how their platform is simplifying the short-term rental game for hosts. Jamie shares his personal experience using Minoan to furnish his own listing, emphasizing how straightforward the process was and the competitive pricing he found.
Marc explains that Minoan is a purchasing and supplier management platform designed specifically for hosts, providing access to well-known brands at discounted prices. One of the key features is the centralized ordering system, which streamlines the purchasing process for hosts, making it easier to manage. Another feature is the digital showroom, which allows hosts to showcase products in their rental properties and even earn commissions when guests purchase those items.
Throughout the conversation, they explore the role of design in short-term rentals, highlighting how thoughtful design can elevate the guest experience and lead to better property performance. Marc points out that as the STR market becomes more competitive, hosts need to combine both real estate knowledge and hospitality skills to succeed. He introduces the idea of a universal cart, which integrates purchases from various partner brands into a single, seamless shopping experience.
Marc draws a parallel between the current STR landscape and the early days of Amazon, where strategic design and a focus on the guest experience are becoming more important than ever. He also shares practical tips on how hosts can leverage Minoan to enhance their properties while improving their profitability.
The discussion touches on some of the challenges the industry faces, such as the fragmented nature of STR hosts and the difficulties of getting more hosts to adopt new platforms. Marc explains that Minoan is addressing these issues by focusing on referrals, professionalization of the STR industry, and integrating more closely with local economies.
As they wrap up the episode, Marc hints at Minoan's goals in improving hosts' economics through smarter investments and potential future collaborations with platforms like AirDNA to integrate data insights for hosts.
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Connect with Jamie on LinkedIn and Twitter:
LinkedIn: https://www.linkedin.com/in/jamiehlane/
Twitter: https://twitter.com/Jamie_Lane
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LinkedIn: https://www.linkedin.com/in/sagescott
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Episode 102