The GOP’s new strategy to win on abortion

Since the Supreme Court’s Dobbs decision in June 2022, the GOP has repeatedly paid a price electorally for its stance on abortion.

The chaos has been dispiriting to the anti-abortion activists who helped engineer the Dobbs decision in the first place. And now they think they have a new political strategy to get Republicans out of their defensive crouch and to start winning again on this issue. 

The woman leading this effort is Marjorie Dannenfelser, the head of Susan B. Anthony Pro-Life America, one of the most important institutions in the GOP firmament. She’s known as the woman who killed Roe.

Dannenfelser and her colleagues are plotting, financing, and staffing the Republican Party’s counter attack on abortion. Playbook co-author and Deep Dive host Ryan Lizza sat down with her at SBA’s Virginia headquarters this week, partly because she had some news she wanted to share about how and where anti-abortion activists are making their first big move.

Ryan Lizza is a Playbook co-author for POLITICO.
Marjorie Dannenfelser is the president of Susan B. Anthony Pro-Life America.
Kara Tabor is a producer for POLITICO audio. 
Alex Keeney is a senior producer for POLITICO audio.

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