Support Raising Podcast Ep 122 - No really... it's time for end-of-year communication!
Oct 25, 2020
In this engaging discussion, Mark Stephens, the Mid-Atlantic International Coordinator for the Fellowship of Christian Athletes, shares his expertise in support raising and ministry partnership development. He emphasizes the urgency of crafting effective year-end communication strategies. Mark dives into the significance of storytelling for donor engagement and outlines how to create practical outreach plans. Tips on goal-setting, personal touches in communication, and strategies to boost donor contributions make this a must-listen for those involved in nonprofit work.
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Mark's Background And Role
- Mark Stephens shares personal background: 30th wedding anniversary, four daughters, and long coaching history.
- He coordinates international work for FCA across the Mid-Atlantic aligned with Southeast Asia.
Year-End Giving Is Disproportionate
- A large share of charitable giving is concentrated at year-end, with many decisions made in Oct–Dec.
- Starting outreach earlier increases likelihood of receiving those gifts and capturing donor decisions.
Make A Visible Goal-Driven Plan
- Start planning now: write a checklist and pull yourself out of front-line work to work on the plan.
- Set a clear written goal, display it, and let the goal drive focused actions.
