Passionate & Prosperous with Stacey Brass-Russell Ep 203 | Building a Right-Sized Business (and Scaling What Matters Most) with Amber Lilyestrom
This episode is a special collab conversation with my friend and fellow business mentor, Amber Lilyestrom — business coach, speaker, host of the Homeward podcast, and author/poet behind little big beautiful things and Master Your Money Mind. We’re talking about what it really means to build a right-sized, human-centric business in an industry that’s constantly pushing “bigger, faster, more.”
Amber and I dig into scrappy entrepreneurship, high-touch containers, and designing offers that honor both your clients’ transformation and the actual life you want to be living. She shares candidly about her journey from traditional online business models into something more intimate, sustainable, and values-aligned, and we unpack what it looks like to scale what matters most instead of chasing every version of “more.”
We also explore multidimensionality in your brand—letting all of who you are come through in your work—and how that impacts congruence, magnetism, money, and the way clients experience you.
In this episode, we talk about:
- What a right-sized, human-centric business looks like in real life (beyond the buzzwords)
- Why high-touch, intimate containers can be more sustainable and satisfying than large, low-touch programs
- The realities behind “scaling,” low-ticket launches, memberships, and volume-based models—and what most people don’t see behind the scenes
- How Amber thinks about scaling what matters most: her clients’ outcomes, her creativity, her time, and her energy
- How both of our backgrounds (Broadway and yoga studios for me, early scrappy entrepreneurship and big launches for Amber) shaped the way we think about business, money, and impact
- Letting yourself be the heart of the business instead of trying to disappear behind systems, funnels, or “passive” everything
- Multidimensionality in a personal brand—bringing your creativity, quirks, and other passions into your work instead of keeping everything compartmentalized
- Why the work of helping clients make money and grow their businesses goes far beyond strategy and into identity, mindset, and who you’re willing to be as the leader of your business
If you’ve been craving real talk about business models, “scaling,” sustainability, and building something that actually feels like you, this conversation will feel like a deep exhale and a powerful reminder that you’re allowed to build a right-sized business that scales what matters most to you.
Connect with Amber on Instagram at @amberlilyestrom, listen to her podcast Homeward, and check out her poetry collection little big beautiful things and her program ELEVATE.
Get Full Show Notes, Event Sign Ups and More Information Here: