Scaling Research Research Ops in a Nonprofit World w/ Stig Parfrey
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Summary
In this episode, Stig Parfrey discusses his career journey and why he chose to work in Research Ops. He shares the enjoyable aspects of ReOps and the challenges he faces in the nonprofit and government space. Stig also talks about how he collaborates with government agencies and the importance of educating stakeholders about the value of user research. Stig then explores the unique elements of participant recruitment in government, emphasizing the importance of inclusivity and representation.
The conversation then shifts to the role of AI in research, with Stig expressing optimism about its potential to enhance qualitative research and bring back the focus on building empathy. Stig and Roy conclude by encouraging Research Ops professionals to embrace change and continuously explore new approaches and tools.
Takeaways
- Research Ops offers the opportunity to work on different challenges and learn about various areas of research.
- Working in the nonprofit space allows for a direct impact and the opportunity to do good.
- Lack of resources and limited budgets are common challenges in the nonprofit and government space.
- Collaborating with government agencies requires educating stakeholders about the value of user research and sharing case studies. There is significant overlap between ReOps in government and other sectors, allowing for a smooth transition and transfer of skills.
- Participant recruitment in government requires a strong emphasis on inclusivity and representation, as the decisions made can have a significant impact on people's lives.
- AI has the potential to enhance qualitative research by providing quick and accurate feedback, allowing researchers to focus on more complex and generative aspects of their work.
- Research Ops folks should embrace change and continuously explore new approaches and tools to stay ahead in the evolving landscape of user research.
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