The Game with Alex Hormozi 5. Free Promotions | $100M Lost Chapters Audiobook
Nov 14, 2025
Free promotions hold incredible power in customer acquisition. Discover why free offers convert better than tiny discounts and how they can quickly test demand. Learn the importance of believability when framing offers, and explore their pros, including high lead volume for low costs. Alex discusses operational challenges posed by excess volume and shares strategies to filter leads for quality. Debunking myths, he explains that free offers can yield profitable outcomes while aligning price, prospect, and promotion seamlessly.
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Power Of Free And The Penny Gap
- Free offers create disproportionate demand because people prefer “something for nothing.”
- Dan Ariely’s penny gap shows removing even tiny cost multiplies uptake dramatically.
Use Free To Test Demand Quickly
- Use a free offer to quickly validate whether prospects want your product or you’re targeting wrong audiences.
- Provide a believable reason for an extreme offer so prospects will trust it.
Newspaper Offer That Didn’t Get Calls
- A marketer ran an unbelievable newspaper offer: give $100, get $1,000, and received no responses.
- The experiment illustrated that offers can fail if they are not believable.