
Sad to Savage Taylor Chamberlain Dilk co-founder + CEO of Vitality on Habits, Routines, Motherhood + Business
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Dec 18, 2023 Taylor Chamberlain Dilk, co-founder and CEO of Vitality, shares her journey as a business leader and working mom. She discusses the challenges of launching her athletic brand, including overcoming skepticism and the complexities of rebranding. Taylor emphasizes the importance of healthy habits and routines, especially in balancing family life with entrepreneurship. She also reveals her newfound love for reading, describing how it serves as a reward and a source of personal growth.
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Pivot From Dietetics To Online Fitness
- Taylor started sharing workouts and healthy recipes on Instagram in 2015 while competing and building clients.
- She pivoted from pursuing a registered dietitian path after repeated denials and focused full-time on her online fitness career.
From Living Room Launch To First Sellout
- Vitality began as Balance Athletica from Taylor, her sister Chloe, and husband Steve launching in 2018 from her parents' living room.
- They reinvested Taylor's savings, took an SBA loan, packed orders themselves, and sold out their first launch.
Youth Lowers The Fear Barrier
- Starting a company young reduces fear and makes big leaps feel possible.
- Taylor suggests those early risks enabled bold decisions they likely wouldn't take now.




