Taylor Chamberlain Dilk co-founder + CEO of Vitality on Habits, Routines, Motherhood + Business
Sad to Savage
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From Balance Athletica to Vitality: The Journey of Rebranding and Community
This chapter shares personal stories about the comfort and versatility of a fitness brand's clothing, originally known as Balance Athletica. The speakers recount the challenges of rebranding to Vitality due to trademark issues, highlighting the community's positive response to the change.
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