Sweat Equity 005 - This business is FAILING. Here's how we would save it.
In this week's episode of Sweat Equity, Alex and Brian dig into the rise and fall of Allbirds. From DTC darling to a brand struggling to stay afloat, Allbirds has fallen on hard times as of late. Alex and Brian do what they do best, and lay out a playbook that would save this once-beloved brand. They also break down why Content, Community, Commerce framework is missing another "C", and discuss the psychology behind the ridiculous retention behind Mr. Beast's videos. Don't miss this one.
Follow us on Spotify, Apple Podcasts, or wherever you get your podcasts, and we'll see you next week.
--
MORE SWEAT EQUITY
For FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1
--
For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com
--
Follow Alex & Brian on Twitter
twitter.com/@alexgarcia_atx
twitter.com/@brian_blum1