Today in Focus The World Cup’s Maga makeover
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Dec 5, 2025 In this discussion, Jonathan Liew, a sharp Guardian sportswriter with a flair for football and culture, unpacks the complex relationship between FIFA and Donald Trump ahead of the 2026 World Cup. He examines the implications of Infantino's strategic courting of Trump, emphasizing the spectacle over politics. Liew highlights potential risks, including immigration concerns and diplomatic tensions with co-hosts Mexico and Canada. Despite opposing views, he suggests that the allure of the tournament may ultimately override political issues, keeping fans engaged.
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FIFA's Transactional Pursuit Of Power
- Gianni Infantino actively courted Donald Trump to unlock the US market and its massive commercial value for FIFA.
- The relationship is transactional: Infantino seeks powerful allies to boost FIFA revenues and cement his power.
Pattern Of Wooing Powerful Hosts
- Infantino courts leaders like Putin, the Qatari hosts and Saudi backers as part of a pattern to secure revenue and influence.
- This strategy expands FIFA's reach but ties it to authoritarian rulers and controversial hosts.
Infantino's Kit-Washing Campaign
- Infantino won his first local club election promising more sponsorship and his mother would wash the kits if he won.
- The story illustrates his shameless, transactional approach to winning power and loyalty.