132 - Measurement is Flawed in Marketing | B2B Marketing Leaders with Dave Gerhardt

This episode was repurposed from when Chris joined Dave Gerhardt (CMO at Privy) for a conversation on the B2B Marketing Leaders podcast. They talked about unconventional growth levers, problem solving as a marketer, the importance of being in the details, and why a strong team makes everything easier. Chris dove into why measurement is flawed in marketing and how to use correlation and social cues as a means of measurement, and Dave shared that one thing marketers are not good at doing is thinking about both short-term pipeline generators and long term brand/revenue plays, like a podcast.

Chris and Dave are putting on a recurring live event the first Thursday of every month. Registration is required (and free), so make sure to save your spot here and add it to your calendar.