Retention Marketing Isn’t Marketing...It’s Habit-Building (with Alyssa Wallace)

This week, Sarah and Nate are joined by Alyssa Wallace, retention & lifecycle marketing pro, for a conversation that flips the usual DTC playbook on its head.

Here’s the hard truth: blasting 100+ AI ads and endless “buy now” emails isn’t retention. It’s noise. Consumers aren’t dumb—they’re tired, frustrated, and tuning out.

Together, we dig into:

• Why retention is really about habit-building, not just marketing

  BDB - Episode 103

• The difference between lifecycle vs. loyalty vs. acquisition (and why most brands get it wrong)

• Why your email list isn’t full of “customers”—it’s mostly prospects

• How to align ads, offers, timing, and messaging to create actual lifetime value

• Why silly things (like mocktail recipes or “sandwich emails”) often outperform discount blasts

• And why the future belongs to brands that connect emotionally, not just transactionally

If you’ve ever wondered why your retention campaigns feel flat, how to build real loyalty, or what it actually takes to keep customers around, this episode will give you the straight answers.

Season 3 is here, and we’re starting loud. 🧠⚡️

👉 Learn more about applying psychology to your ads: skool.com/tether-lab

Guest: Alyssa Wallace Twitter: https://x.com/xalyssajeanx LinkedIn: https://www.linkedin.com/in/xalyssajeanx/

CoHost: Nate Lagos

Twitter: https://x.com/natelagosLinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

CoHost: Sarah Levinger

Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevingerLinkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg